1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is alva naturkosmetik GmbH & Co. KG, In der Wolfskaute 26a, 61130 Nidderau, Germany, Tel.: 061872079247, Email: info@alva.de . The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data collection when you visit our website
If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if necessary: ​​in anonymized form)
Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network
Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”) for the purpose of hosting and displaying the online shop on a basis Processing on our behalf. All data collected on our website is processed on Shopify’s servers. As part of Shopify's aforementioned services, data may also be processed further on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify only takes place within the scope stated below.

4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.
If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us
5.1 Rating reminder and review by Judge.me
If you have given us your express consent to this during or after your order in accordance with Art. 6 Para. 1 lit. PO Box 7403, Jackson, Wyoming 83002, USA to send you a review reminder via email. You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform Judge.me.
Functions for collecting and displaying product reviews from the Judge.me service are also integrated into our website. When submitting reviews, certain personal data is processed to verify customer reviews. If you submit a review on our website, your first and last address, your email address, order date and number as well as your name and, if applicable, international references (GTIN/ISDNF) will be collected, transmitted to Judge.me and evaluated there to determine your legitimacy to decide on a specific order based on a customer review. This processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in ensuring the authenticity of customer reviews by ensuring transaction-relatedness and preventing review abuse. After the evaluation review and approval has been completed, the data will be deleted from Judge.me. All of the aforementioned processing may also involve the transmission of personal data to Judge.me LLC servers in the USA.
Judge.me's privacy policy can be found at: https://judge.me/privacy
5.2 When you contact us (e.g. via contact form or email), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account
In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website. Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded regarding it have been completely processed, there are no statutory retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising
7.1 Registration for our email newsletter
If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided
By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 (1) (a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when registering for the newsletter is used strictly for a specific purpose. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.
7.2 - Newsletter dispatch via Klaviyo
Our email newsletters are sent via the technical service provider “Klaviyo”, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter . This transfer is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo (“Data Processing Agreement”), in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and in particular not to third parties to pass on.
You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy
7.3 Goods availability notification via email
For items that are temporarily unavailable, you can sign up to receive email inventory availability notifications. We will send you a one-off email informing you about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 (1) (a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service about product availability is used strictly for the intended purpose. You can unsubscribe from availability notifications at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration .
7.4 If you cancel your purchase with us before completing the order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR to send a shopping cart reminder. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose. You can unsubscribe from shopping cart reminders at any time by sending a message to the person responsible listed at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration .

8) Data processing for order processing
8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 Paragraph 1 Letter b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering (name, address, email address) in order to provide you with our legal information obligations in accordance with Art. 6 Para 1 lit. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 Use of payment service providers (payment services)
- giropay
When paying via “giropay”, payment is processed via giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to whom we pass on the information you provided during the ordering process along with the information about your order. Your data will be passed on in accordance with Article 6 Paragraph 1 Letter b of the GDPR exclusively for the purpose of payment processing and only to the extent that it is necessary for this purpose. You can find further information about the data protection regulations of giropay GmbH at the following internet address: https://www.giropay.de/rechts/datenschutzerklaerung
-Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22- as part of the payment processing. 24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”), further. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal checkout
This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment details to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L as part of the payment processing -2449 Luxembourg (hereinafter “PayPal”), further. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If you select the PayPal payment method “purchase on account”, your payment data will first be sent to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) to carry out the payment. The legal basis is Article 6 Paragraph 1 Letter b GDPR. In this case, RatePay carries out an identity and creditworthiness check on its own behalf to determine solvency in accordance with the principle mentioned above and passes your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Article 6 Paragraph 1 Letter f of the GDPR further. A list of credit agencies that Ratepay can rely on can be found here: https://www.ratepay.com/legal-payment-creditagencies/
If you use the payment method of a local third-party provider, your payment data will first be passed on to PayPal to prepare the payment in accordance with Article 6 (1) (b) GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the relevant provider in order to carry out the payment in accordance with Art. 6 Para. 1 lit. b GDPR:
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further data protection information, please see PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment is processed via the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we communicate the information you provided during the ordering process, together with the information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information about Shopify Payments’ data protection can be found at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- IMMEDIATELY
If you select the payment method “SOFORT”, payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we will send the information you provided during the ordering process, along with the information about your order in accordance with Art. 6 Paragraph 1 Letter b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find further information about SOFORT's data protection regulations at the following internet address: https://www.klarna.com/sofort/datenschutz.
-Stripes
If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will send your information and the information you provided during the ordering process about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. Further information about Stripe's data protection can be found at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check based on mathematical and statistical procedures in order to protect the legitimate interest in determining the user's solvency. Stripe may transmit the personal data required for a credit check and received as part of payment processing to selected credit agencies, which Stripe will disclose to users upon request. The credit report can contain probability values ​​(so-called score values). Insofar as score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical and statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Stripe uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the right to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.
However, Stripe may continue to be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

9) Online marketing
9.1 Facebook Pixel for the creation of custom audiences with extended data comparison (with cookie consent tool)
Within our online offering, the so-called “Facebook Pixel” from the social network Facebook is used in the extended data comparison mode, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
Based on their express consent, if a user clicks on an ad placed by us on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. After being redirected, this URL parameter is then written into the user's browser via a cookie, which our linked page sets itself. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchasing, account logins or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data comparison in order to show the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products). determined based on the websites visited) which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if express consent is given in accordance with Article 6 (1) (a) GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also be transmitted to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.
9.2 - Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received as part of business or business-like relationships in an even more appropriate way, we use a customer matching function as part of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (especially email addresses and telephone numbers) to Google electronically. Google does not receive access to clear data, but instead automatically encrypts the information in the customer files using a special algorithm during the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that those affected have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can revoke this consent from us at any time with effect for the future. Further information about Google's data protection measures in relation to the customer match function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's data protection regulations can be viewed here: https://www.google.de/policies/privacy/

10) Web analytics services
10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your device and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.
This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes any direct reference to a person. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized targeting of marketing measures. However, records collected using “demographic characteristics” cannot be assigned to a specific person.
Details about the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross device tracking”). This means that if you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and with your You are logged in to your personal account on different devices using the relevant login details. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place.
10.2 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze the use of websites.
When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your device when you use the website is always collected and processed automatically and in an anonymous manner by default, so that the information collected cannot be directly related to a person. This automatic anonymization occurs by shortening the IP address transmitted by your device by Google within member states of the European Union (EU) or other contracting states to the Agreement on the European Economic Area (EEA) by the last digits.
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities and your usage behavior and to provide us with other services related to your website use and internet usage. The shortened IP address transmitted by your device as part of Google Analytics 4 is not merged with other Google data. The data collected when using Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This makes it possible to determine and differentiate user groups of the website for the purpose of targeting marketing measures in a target group-optimized manner. However, data collected via “demographic characteristics” cannot be assigned to a specific person and therefore not to you personally. This data collected via the “demographic characteristics” function is retained for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the device you use to use the website, will only take place if you inform us of this in accordance with Art. 6 Para. 1 lit. a GDPR you have given your express consent. Without your consent, Google Analytics 4 will not be used while you use the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the “cookie consent tool” provided on the website.
In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and with Your relevant login details are logged into your personal account on different devices. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and linked your internet-enabled devices to your Google account, Google can monitor usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a DSGVO analyze across devices and create database models based on this. The logins and device types of all website users who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, through which Google is obliged to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, including any transfer of data from the EU or EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information about Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner -sites
10.3 - Hotjar (hotjar Ltd.)
This website uses the Hotjar web analysis service from Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool can be used to track movements on the websites on which Hotjar is used (so-called heatmaps). For example, you can see how far users scroll and which buttons users click and how often. The tool also makes it possible to obtain feedback directly from website users. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. When using this tool, we pay particular attention to protecting your personal data. This means we can only track which buttons you click and how far they scroll. Areas of the websites in which personal data from you or third parties are displayed are automatically hidden by Hotjar and are therefore not traceable at any time.
All processing described above, in particular the reading of information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

11) Retargeting/remarketing/recommendation advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Details about the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996?
You can find further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.
Microsoft Advertising
This website uses the “Microsoft Advertising” conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft will place a cookie on your computer if you have accessed our website via a Microsoft Advertising ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
You can find further information about Microsoft's data protection regulations at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
Pinterest retargeting pixels
This website contains a pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) integrated. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in a pseudonymized form. The information can be identified by the user with the help of additional information that Pinterest has stored about the user, for example due to the ownership of an account on the social network "Pinterest". Pinterest analyzes surfing behavior using an algorithm and can then provide targeted product recommendations as personalized advertising banners on the user's Pinterest account Display. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the social network “Pinterest”, and thus create pseudonymized usage profiles. In no case can However, the information collected is used to personally identify visitors to this website.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.
Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you came to our website from a pin on Pinterest, we will place a cookie on your computer that interacts with a “tag” that is also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected to pages on this website from a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to Pinterest's server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the device) is transmitted.
Through this transmission, Pinterest can create statistics about usage behavior on our website after being redirected from a Pinterest pin, which we use to optimize our offering.
However, we do not receive any information that can be used to personally identify users.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.
TikTok pixels
This website uses the “TikTok Pixel”, a tracking technology from the social network “TikTok” from TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”).
With the help of cookies (small text files that are stored on the device used), information about surfing behavior on our website is collected in a pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable interest-based and personalized product recommendations to be displayed on TikTok. The subject of the information collected and processed pseudonymously is the device ID, the device type, time stamp, the operating system used and the IP address. The information can be assigned to the user using additional information that TikTok has stored about the user, for example due to the ownership of an account on the social network “TikTok”. TikTok can also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the social network “TikTok” and thus create pseudonymized usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
The TikTok Pixel also allows us to track the effectiveness of advertisements on TikTok. If the user is redirected to pages on this website by an ad on TikTok and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When carrying out such an action, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, which transmits certain information about the action. Through this transmission, TikTok can create statistics about usage behavior on our website after being redirected from a TikTok ad, which we use to optimize our offering.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with European data protection levels.

12) Page functionalities
12.1 Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to the Facebook servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (if necessary after entering your login data).
The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php
12.2 Instagram plugin as a Shariff solution
Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”).
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to Instagram's servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (if necessary after entering your login data).
The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/
12.3 LinkedIn plugin as a Shariff solution
Our website uses so-called social plugins (“plugins”) from the online service LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to LinkedIn's servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the LinkedIn page, where you can interact with the plugins there (if necessary after entering your login data).
The purpose and scope of data collection and the further processing and use of the data by LinkedIn as well as your related rights and setting options to protect your privacy can be found in LinkedIn's data protection information: https://www.linkedin.com/legal/privacy-policy
12.4 Pinterest plugin as a Shariff solution
So-called social plugins (“plugins”) from the Pinterest social network are used on the seller’s website, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to Pinterest's servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there (if necessary after entering your login data).
The purpose and scope of data collection and the further processing and use of the data by Pinterest as well as your related rights and setting options to protect your privacy can be found in Pinterest's data protection information: https://about.pinterest.com/de/privacy-policy
12.5 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only starts saving user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “YouTube”, these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website using alternative options notified to you on the website.
Further information on data protection at “Youtube” can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google’s data protection declaration at https://www.google.de/intl/ de/policies/privacy
12.6 Use of Vimeo Videos
Plugins from the video portal Vimeo from Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated into our website. If you access a page on our website that contains such a plugin, your browser establishes a direct connection to Vimeo's servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as clicking the start button on a video), this information is also transmitted directly to a Vimeo server and stored there.
If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.
The purpose and scope of data collection and the further processing and use of the data by Vimeo as well as your related rights and setting options to protect your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy
For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo's own tracking, which we do not have access to and which we cannot influence. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Vimeo videos will not be used during your site visit.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website using alternative options notified to you on the website.
12.7 Online applications via a form
On our website we offer those interested in a job the opportunity to apply online using a corresponding form. Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection via the form.
The required information includes general information about the person (name, address, telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labor and social law in the interest of the applicant's social protection.
When you send the form, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application.
The legal basis for this processing is generally Art. 6 Para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 Para. 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.
If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about severely disabled status) are requested from applicants as part of the application process, processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights under labor law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 Paragraph 1 Letter h of the GDPR if it is for the purposes of preventive health care or occupational medicine, for assessing the applicant's ability to work, for medical diagnostics, care or Treatment is carried out in the health or social sector or for the management of systems and services in the health or social sector.
If an applicant is not selected in the course of the evaluation described above or if an applicant withdraws their application prematurely, the data submitted in the form will be deleted after a corresponding notification at the latest after 6 months. This deadline is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be further processed on the basis of Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.
12.8 Applications for job advertisements via email
We advertise current vacant positions in a separate section on our website, for which interested parties can apply by email to the contact address provided.
Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection by email along with the application.
The required information includes general information about the person (name, address, telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labor and social law in the interest of the applicant's social protection.
Which components an application must contain in individual cases in order to be considered and in which form these components must be sent by email can be found in the respective job advertisement.
After receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For questions that arise during processing, we use either the email address provided by the applicant with their application or a telephone number provided, at our discretion.
The legal basis for this processing, including contacting us for queries, is generally Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.
If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about severely disabled status) are requested from applicants as part of the application process, processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights under labor law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 Paragraph 1 Letter h of the GDPR if it is for the purposes of preventive health care or occupational medicine, for assessing the applicant's ability to work, for medical diagnostics, care or Treatment is carried out in the health or social sector or for the management of systems and services in the health or social sector.
If the evaluation described above does not result in an applicant being selected or if an applicant withdraws their application prematurely, the data transmitted by email as well as all electronic correspondence, including the original application email, will be deleted after a corresponding notification at the latest after 6 months. This deadline is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be further processed on the basis of Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.
12.9 - Google Forms
To carry out surveys or online forms, we use the Google Forms service from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Forms enables us to design and evaluate surveys and online forms. In addition to the personal data you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transmitted to Google and stored on Google servers. The information you enter into the forms is stored password-protected to ensure that third-party access is excluded and only we can evaluate the information data for the purpose specified in the form.
When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect.
We have concluded an order processing agreement with Google for the use of Google Forms, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. Processing takes place regularly within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. However, data transfers to the USA cannot be ruled out.
For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information about Google Forms and Google's data protection regulations can be found at: https://policies.google.com/privacy?hl=de
- Typeform
To carry out surveys or online forms, we use the service of TYPEFORM SL Carrer Bac de Roda, 163, local, 08018 Barcelona, ​​Spain (“Typeform”). Typeform enables us to design and evaluate surveys and online forms. In addition to the personal data you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transmitted to Typeform and stored on Typeform servers. The information you enter into the forms is stored password-protected to ensure that third-party access is excluded and only we can evaluate the information data for the purpose specified in the form.
When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect.
We have concluded an order processing agreement with Typeform for the use of the above-mentioned services, which obliges Typeform to protect the data of our site visitors and not to pass it on to third parties and Typeform's data protection regulations can be found at: https://admin.typeform .com/to/dwk6gt/
12.10 Google Customer Reviews (formerly Google Certified Dealer Program)
We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google. If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you leave will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come to the USA.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.
Further information about Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de
You can read more information about Google Seller Ratings data protection at this link: https://support.google.com/google-ads/answer/2375474

13) Tools and miscellaneous
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in doing so legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.
Another legal basis for processing is Article 6 Paragraph 1 Letter c GDPR. As those responsible, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent.
Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the person concerned
14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:
- Right to information in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to deletion in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to information in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
- Right to complain in accordance with Art. 77 GDPR.
14.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE DESIGNED TO BE PROTECTED, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data
The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. commercial and tax retention periods).
When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data will be stored until the person concerned revokes their consent.
If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Article 6 Para. 1 lit and/or we have no legitimate interest in further storage.
When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons provide evidence for the processing that outweighs the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Article 21 Paragraph 2 of the GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.